29 May What is On-Page SEO?

By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template. You’ll want to include images on your site to make it attractive, and maybe some videos too.

Key On-Page SEO Elements for B2B Websites

• The same on-page SEO techniques that can increase your search results rankings also make your website easier for users to navigate.
• Sprinkle your keyword throughout your content as well where it fits naturally.
• I saw that most of the content ranking for “SEO Audit” listed out non-technical steps.
• Now, you’re ready to learn how to do on-page SEO for your website!

Part of on-page SEO is ensuring your website is discoverable by search engines. Search engines, and their crawlers (automated software programs that browse and index webpages on the internet), discover your site by following the links on your pages. So your internal links help show crawlers what pages are available to index and what pages—given their number of internal links—are most important.

The Authority for All Things SEO

Mastering on-page SEO is essential for improving search engine visibility and user experience. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a crucial framework used by Google to evaluate the quality of content and the credibility of websites. Demonstrating strong E-E-A-T signals improves your site’s chances of ranking higher in search results. Mobile screens are smaller, so your content should be easily read without zooming.

Addressing these factors can significantly improve your site’s visibility and user engagement. Expertise emphasizes your qualifications or skill level in the area you’re writing about. This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts. Pages per session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation. Image formatting plays a significant role in making your site mobile-friendly.

What Information Is Needed to Start My On-Page SEO Order?

And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches SEO Anomaly of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey.

For this reason, when you publish a new page, it pays to internally link from there to other relevant pages. This won’t help the new page’s rankings, but it might help the rankings of the pages you internally link to. Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities. People want what you promised them in your title and meta description, so don’t kick things off with a load of fluff. Get straight to the point and give the reader what they came for in the first sentence.

Automated content optimisation uses AI tools to constantly analyse your SEO and content based on what’s ranking in the SERPs in real-time. Below are the 50+ page on page SEO ranking factors you need to pay the closest attention to in 2025. The information from keyword research can help you decide which keywords are worth pursuing and what you’ll need to include to cover them thoroughly. This article will dive into what on-page SEO is, why it matters, and how to use SEO tools to optimize your pages. If you’re new to SEO or looking to understand on-page SEO better, this guide is for you. Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good place to start, research shows its influence has fallen.