25 Jun SEO Starter Guide: The Basics Google Search Central Documentation

Follow the steps shown in our guide to set up GA4, to start using your Google Analytics account. To find a wider array of technical issues that may be hurting your performance, use Semrush’s Site Audit tool to get detailed reports on issues and how to fix them. Scroll down to view the table showing search queries that drive traffic to your site. Select the domain option to view data from all URLs under the domain name. Or choose the URL prefix option to get data for only a specific section (for example, your blog or knowledge base).

Power your SEO workflow with smarter AI insights

Agencies typically include a team of experts, while a consultant is one expert who handles everything themselves. A freelancer, on the other hand, typically focuses on one area of SEO only. The free version can also find broken links and redirects so that you can troubleshoot them right away. Note that AI tools may hallucinate and generate incorrect information.

Optimize for Image SEO

And finding unlinked brand mentions (and asking for a link) is one of the best methods of SEO aimed at getting more backlinks. The BHS Links Backlink Audit tool will show you how to do all of that—step by step. Like by showing only pages that have experienced ranking drops. You can click the little filter button beside each link to be taken directly to the “All Position Changes” section. To gain deeper insights into traffic losses, gains, and even SERP features that have been won or lost. A list that would be even better and more complete with a link to my SEO audit post.

In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.

If you don’t have the Google Search Console setup, you’re flying blind with your SEO. You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a really high bounce rate, this might be a sign that users aren’t finding what they’re looking for. But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky.

• I approached the CEO with a business case on why we should invest time (my time) and resources (me) in these areas.
• By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results.
• For perspective, the top three search results attract 75% of all clicks.
• Sometimes you want to create something bigger and better than what’s out there.
• But I DO recommend going after keywords with an above-average CPC.

While attracting online reviews is a team effort, from the marketing to the customer experience to the product or service, marketers can take some steps to generate more reviews. Use free tools like Grammarly, Readability Test, and Hemingway Editor to proof your content. These tools can help you find grammar and spelling errors, plus opportunities for improving your content’s readability, which you should tailor to your audience. The indexing stage is like a librarian reviewing, organizing, and shelving various books in the library. Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers.